Cool Things Happening at Planar: ClearTouch and LookThru Transparent Displays

By Cris Derr

It’s been awhile since my last post, so I would like to give you a quick update on a couple of cool products we showed at the recent Digital Signage Expo.  First if you haven’t heard, we launched the 32” ClearTouch™ interactive display.   The ClearTouch series of displays are beautifully designed and feature a seamless glass front with the best touch experience on the market.  You can see a video here of one of our software partners showcasing this big beautiful touch screen.   Then there is Planar’s giant interactive Clarity Matrix™  wall that Intel showed at both NRF and DSE.  This wall is a fabulous example of how a touch enabled video wall can create a crowd gathering and informative experience. 

Okay, so not exactly a touch topic but very cool nonetheless is Planar’s new LookThru™ transparent LCDs solutions.  Our new LookThru transparent displays were big attractions at shows like NRF, Global Shop, and Digital Signage Expo. More than just a LCD panel, these ready-to-go transparent LCD solutions will blow you away with their bright colors, contrast, clarity and the coolest part they are transparent.  Where there was once just glass can now be interactive transparent LCDs.   These transparent solutions can be used in retail display boxes, retail refrigerators, museum displays, corporate lobby displays, vending machines and much more. Seeing is believing with these displays so check out the videos below and yes that is a fully functioning refrigerator in the first video.  Since the LookThru glass is also a fully functional LCD display your product can be seen in a truly eye-catching and informative way. It is no wonder that Planar was  called out as the “most eye catching booth” at DSE.  

So let your product be seen and check out Planar’s LookThru transparent LCD solutions today.

Grab a cold Coke. Here is a functioning retail
refrigerator with Planar's LookThru transparent LCD 

Actual shoes and phone in a
Planar LookThru Retail Display Box

Great Technology Enables Great Ideas

By Cris Derr

Technology is cool sometimes even jaw dropping like the transparent LCD display presented by Planar at CETW this past week in New York.  While people crowded around our transparent display in awe, it was the buzz around the solutions that could be built with such technology that was really inspiring. Great technology enables great ideas.   At Planar another technology that enables great ideas is ERO™ for our Clarity™ Matrix LCD Video Wall. ERO does much more than deliver amazing display quality by improving image contrast; it also enables interactive touch solutions on a grand scale.  ERO does this in two ways: first it protects the LCD screen allowing for touch input without damaging the LCD, and second it enables a large planar surface that is needed to implement touch solutions across a video wall.  The results are amazing creations of interactive touch signage that are larger than life.   With Planar’s ERO technology, video wall signage can be created that impacts and engages the viewer in a way traditional signage can’t match.   Examples of such cool creations include the Interactive Tiger Wall at the University of Missouri and the new Nike Town Bowerman Wall in Portland Oregon.

With over 25 years of experience building state of the art displays, Planar continues to innovate and introduce touch technology that creates real value for our customers.   If you would like to know more about Planar’s touch displays drop me a line, and feel free to join me on LinkedIn.  Cris

Don't Forget Your Employees

By Cris Derr of Planar Systems

Here’s my Deliver WOW! moment of the day from IQmetrix Wireless Summit in Miami: Knowledgeable, motivated employees are as important to increasing sales as engaged customers. OK, you’re probably thinking “The Miami heat has finally gotten to Cris’ Pacific Northwest brain.” Possibly. But it’s easy to focus on the customer-centric benefits of interactive retail experiences created by iQmetrix XQ software and Planar System stylish touch displays.

What has become far clearer to me during my time here at the summit is the importance of employee training as you build more engaging retail spaces. CEOs and other retail leaders at the summit have shared stories about how the iQmetrix/Planar solution can be used to dramatically improve training of new and existing employees. After exploring the very intuitive touch interface, it became obvious to them that:

• Employees become smarter about the features and benefits of the product they are selling.
• Since the tool is integral to the selling process, employees are also learning about the selling process itself.

What a homerun: a solution that delivers WOW!, increases sales and productivity and trains employees. I’d love to hear your thoughts about the importance of using technology like the iQmetrix/Planar solution to train and engage employees in the products that are selling.

Also, please drop me a line if you have any questions about how to use Planar monitors to create great touch solutions such as the one with iQmetrix – or simply visit us at Planartouch.com.

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